Editorial Guidelines and Publishing Principles

At Avensure, protection is personal, and that extends to the information we share. Our role is to give employers clear, accurate, and trustworthy guidance that reflects current UK HR, employment law, and health and safety standards. To maintain that standard, every piece of content we publish is created, checked, and approved in-house by our specialist team. We currently don’t accept third-party submissions or externally written articles.

Our approach to content is built on three core principles.

Every article is reviewed by the right subject matter experts across HR, employment law, immigration, and health and safety. Their specialist oversight ensures our guidance is accurate, relevant, and aligned with UK employer obligations.

Avensure’s team prioritises integrity and factual accuracy (note: factual accuracy at the time of writing).  We maintain high quality content standards by including the following steps in our content planning:

  • Transparency is Prioritised: We ensure to clearly cite reference material for factual references.
  • Expert Reviewer: All content is expertly reviewed by subject matter experts.
  • Sources are Verified: Our content is always backed by credible and up-to-date sources at the time of writing.

We believe clarity builds trust. That’s why we clearly reference supporting material within our content when factual claims need sourcing. We keep explanations straightforward so employers understand not only what the rules say, but why they matter.

Content Ownership and Standards

All content published by Avensure is produced internally by our team of senior advisors, HR consultants, legal specialists, and health and safety experts. This keeps every article aligned with our wider service standards and ensures readers receive consistent, dependable guidance.

We do not publish:

  • third-party articles
  • advertorials
  • sponsored content
  • opinion pieces from external contributors

Our priority is to protect employers with information that reflects our own high standards of accuracy, professionalism, and integrity.

Our Promise

We’re committed to practical, reliable, and expert-checked information that helps UK employers feel supported and confident. Every article, guide, and update reflects the Avensure way, putting clarity and protection at the heart of everything we publish.

Disclaimer

Content shared in our articles is for informational purposes only and should not be interpreted as legal advice. It is not intended to replace specific advice tailored to your individual circumstances. For guidance on HR, employment law, or health and safety matters or topics covered in our articles, especially tailored to your business, we recommend seeking assistance from a qualified Avensure expert here: Contact.

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